Why You Ride
TV
The anti motorcycle campaign, motorcycle campaign
Ever wonder why most ads involving motorcycle riders depict them in an extremely narrow way? Yeah, us too.
We know that riders are just people who enjoy riding. It’s not always about exploring the open road while a bald eagle flies majestically overhead.
Sometimes it just means riding to get an iced coffee.
CREDITS
Copywriter: Pat Burke
Creative Directors: Gregg Nelson, Mike Sullivan
ECD: Sean McBride
Agency: Arnold Worldwide